Born: November 2, 1967 in Appleton, WI
Raised: Oshkosh and Fond du Lac, WI
High School: Goodrich High School, Fond du Lac, WI
College: UW-Stevens Point & UW-Oshkosh - B.S. in Business Marketing & Accounting
Current Occupation: Owner and Operator of Attitude Sports Inc. Fond du Lac, WI and Attitude Sports Pewaukee, Pewaukee, WI
Interests: Cycling (of course), Running, Skiing, XC Skiing, Snowshoeing, and not sitting still
Dave is a Wisconsin boy through and through. Raised in Oshkosh and Fond du Lac, Dave was a basketball and baseball player growing up. He will tell you that his brother Dean's superior athletic ability was the catalyst to him moving on to other sports such as skiing and biking.
Dave's love for biking developed late, much like many of the girls he dated. After several jobs following college, Dave purchased a Fond du Lac sporting goods shop and renamed it Attitude Sports.
Dave found ultracycling after competing in a 24 hour race on a whim. When he found out it was a RAAM qualifier, his quote was, "If you qualify, I guess you have to do it." An attitude that sums up what Dave is all about.
After nearly riding himself to death in the 2004 Race Across America, and doing so on camera for all the world to see in Steven Auerbach's "Race Across America," Dave went on to finish the RAAM 3 times over the next 5 years. Each time, Dave was the top American finisher and usually, the most entertaining.
Dave was working as an outside rep, selling fishing tackle and developing a leather ass from driving all over North America until he grew tired of all the miles and bought Hopper's Ski & Sport in Fond du Lac, WI. He added bikes to satisfy his love of cycling (and to get a good deal on bikes). He changed the name to Attitude Sports and reopened in May of 1995.
After 5 years in that location, Attitude had outgrown its cramped space and moved across the street. With a painfilly low ceiling and lingering pottery smell from the previous tenants, Attitude Sports continued to grow.
In the summer of 2007, Dave and his crew spent countless hours refurbishing the St. Louis Church, planning to move there in the fall. Tragically, the St. Louis Church burned down, leaving Attitude Sports nearly homeless. Thankfully, they were able to extend their lease (at a screamingly high rate) until the church could be demolished and replaced with the building they occupy today.
In 2010, Attitude Sports opened their second location in Pewaukee, WI. A partnership between Dave and Jeff Littman planned to have Jeff running the Pewaukee location. Sadly, Jeff was killed when he was struck by a car early one morning on a training ride. The decision was made to keep the Pewaukee store open with Dave splitting his time between the Fond du Lac and Pewaukee locations.
Today, Attitude Sports continues to grow with quality brands, a wide selection of brands, and expert service.