Not really, but it should be. Pinarello is what you imagine when you think of a classic Italian bike. Attitude Sports is proud to be the premier Pinarello dealer in Wisconsin.
The Pinarello Family: Day after day, year after year, Pinarello's family tradition remains unchanged. A family and organization that is greater than the sum of its parts. Every new member respects our tradition and is consumed by the contagious passion that has fueled it for nearly 60 years.
The Pinarello People: Day after day, year after year Pinarello work and passion are handed down to a new generation of craftsmen. A great family continually renews itself. New members grow up with humility, next to men who have worked together with them to learn and share the artisan tradition of our company: this is the real secret that keeps our tradition alive.
The Innovation: Pinarello company philosophy is one of continual innovation. Every day, they test new solutions to evolve and improve their bicycles. They experiment with new materials and new ideas pushing the limits of bicycle science, all with inexhaustible passion because cycling is in Pinarello's DNA.
The Technology: The ONDA fork is one of the distinctively unique features of Pinarello bicycles. First used on the Dogma in 2000, today ONDA forks are used throughout the line. The benefits that ONDA provides are immediate: precision carving on turns with stability, reduction of longitudinal and lateral shock, 5% more ridgity and more overall comfort.
Champions: Day after day, year after year, new cycling champions are untied with Pinarello bicycles. A long and prestigious list of athletes has written a glorious history in our sport on Pinarello bicycles. This year, it’s the turn of Alejandro Valverde and Oscar Pererio to represent the proud brand: pure talent and the winning instinct.
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