From the idea conceived in Hastings UK in 2006, United has always aimed to be amongst the finest bike companies out there. Everything that they put their name behind or upon they stand behind 100%, whether it is researching how to produce harder wearing, better looking and more responsive BMX products, embarking on huge DVD projects like their Nora Cup winning ‘This Is United’, or creating a family of riders that also happens to include some of the best in the world.
Attitude Sports isn't the only place to buy United, but it is the best place. Want to customize it before you buy it? Say the word, Attitude is here to make sure you're riding exactly what you want and we'll even help you keep it running right with free labor for the first year.