Niner was started by two guys in California that have been around bikes and the bike industry most of their lives. They’re not corporate men seeking the fastest possible way to make the most money. They don’t wear suits to work; some of Niner's employees don’t even own one. They’re riders, all of them, and they build the kind of bikes they want to ride in the hopes that you do too.
Niner is fully committed to the 29er movement. They're committed to long backcountry rides where getting lost is actually the point. They’re committed to lazy rides, to group rides, to night rides, to Saturday-morning rides. They’re committed to making every ride, no matter the length or physical exertion, the best ride you’ve ever had. Niner Bikes is committed to the core fun and soul of mountain biking.
Niner is focused on making the best possible products, too. Every model they make starts on a clean sheet of paper (virtual paper, that is) and is designed in house, from the ground up. Every angle, every tube, every single aspect of the frame is pored over with a fine-tooth comb to make sure they're doing it the best possible way. From the head tube to the dropouts, every detail is picked apart, and put back together again. Prototypes are made, ridden, and then broken in the testing lab. And everyone at Niner rides.
For Niner, it’s more than a business; it’s a passion. It’s not enough to just make a great product. That product has to be backed by a company who believes in its products AND in the people who've purchased them. It’s these people who make the company what it is, and without them, The Big Revolution would stop turning. The company policy, goal, and vision is to make superb products and offer superior customer service. It’s that simple.
Attitude Sports is proud to carry Niner Bikes and be a part of the revolution. Come by the shop and step up to a big wheeler. We're hooked and we bet you will be too!